A digital-only live video event on Facebook was created to allow Canadians to ask questions and hear from a panel of experts. The live event was a first for a Canadian bank. Facebook provided Scotiabank an outlet to share their thoughts and opinions in a safe and comfortable environment. The media surrounded Canadians to ensure Scotiabank’s message was received. The media campaign promoting the live event included promotion through social media dominations with event RSVP functionality, home page dominations on key sites, custom ad units such as “count down clocks” and email deployments, increasinged the exposure against the target to 95%. Search rounded out the exposure to target people looking for financial advice.

Another ‘first’ was for the publishers. Once the event started, the ad creatives switched to stream the event live. In addition, the interactive units allowed the users to share the event on Facebook, twitter or email the link.

Scotiabank was able to push the boundaries for Canadian banks while producing a first to market executions and great results.- The first Canadian bank to live stream a Facebook event.- The publishers were the first to stream the event live in-banner.- It was one of the largest investing events on Facebook in North America.Facebook live chat:- 72,500 total streams.

- 32,000 unique views (62 times estimated).- 44,000 social interactions.- 15,127,067 banner impressions streamed the event live.Facebook page:- 10,000 “likes” within days.- 24,000 monthly unique visitors.- 690,000 total page views.- Hundreds of wall posts.655,000,000 campaign impressions - 200% of which were planned.Scotiabank continues to post video responses on Facebook.