So there’s this guy, Lewis Gordon Pugh. He’s just like everybody else except he swims the most extreme waters of the world clad in nothing more than Speedos, goggles and a cap. Why? To save the world of course, and in the most extraordinary way. Hence Investec Asset Management is sponsoring him. And so we were charged with bringing this remarkable story to the masses and together with the expert direction of Mr Keith Rose, we were able to create a masterpiece of black and white cinematography proving once and for all that ordinary won’t change the world.