• Situation

It is problematic to stand out by services in the mobile market due to the conditions of commoditization category. It is necessary to come up with something else that attracts the attention of the client. Something that can differentiate a brand in an optimistic and bright way.

• Brief

To draw up of a platform which promotes the tariff "ALLMine!"and translates the main mission of the brand — to inspire customers to get more from each day.

• Objectives

Announcement of the new tariff  "ALLMine!" among the advanced and sophisticated audience of music lovers in terms of commoditization category. Focus on the young and progressive people who value personal touch and choose the territory where our target audience is located. Get the coverage, new users and increase the loyalty of current clients.

Even if you're at a festival with an audience of thousands, it's meaningful important to feel that it's only for you. We have focused on creating a platform that generates personal impressions, emotions and stories, based on the client's tastes. A product that forms an individual user experience and inspires to take add-on advantage from life.

It's a technological integration of the brand into large-scale summer festivals with a total coverage of more than a 3.8 million people audience. Each component of the integrated campaign is a combination of the client's personal preferences and formed into a unique guest experience.