Cannes Lions
LOWE ADVENTA, Moscow / BEELINE / 2008
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In Russia, the cost of calls is still above world average. It can be compared to those for paid services (such as phone sex), which is also usually a mobile phone number. For smaller companies (usually the clients have small companies), the amount paid at the end of the month really makes a difference.
That's why Beeline created 'Partner Numbers', a mobile service that cuts the price to the most common numbers by half.
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