The major challenge we encountered with this project was the quantum of information we needed to deliver succinctly about Beeline, the product UI/UX and how it all worked in the shortest video length possible. Plus, we had an extremely tight deliver deadline to meet the brand launch online.

Otherwise, the storyboard framing/asset development and 2D animation was purely an exercise of time and putting in the hours, trial and error and adjusting the concept to suit a 16:9 orientation, when the UI/UX is built to be 9:16.