We made it our mission to help our clients to sleep better.

But how can we drag people away from the internet?

By giving them more internet! ...but later, in the morning.

We aimed to target everyone who suffered from the lack of sleeping hours. It meant talking to a mass audience disregarding the age, gender, level of employment etc. They all value the opportunities they can get out of mobile internet, spending hours in their smartphones before going to sleep. Our strategy implied changing their attitude towards sleep and helping them adopt a new healthy habit. To bring it to life we actualized the problem and reminded users how much sleep they needed during the day, along with giving relevant content and tools to help them fall asleep in late hours.

We added a new feature to Beeline application.

To initiate the experience you should tap the “I’m sleeping” button,

put down your phone and go to sleep.

In 8 ours Beeline wakes you up with a notification about fresh gigabytes on your account!

To strengthen the routine of healthy sleep

we invite our users to participate in the sleepy challenge right in the application.

Using gigsforsleep 21 day in a row

gets you extra data and other goodies for the good sleep.

To promote this feature we invite those responsible for our lack of sleep.

Lifestilers, Fashionistas, Gamers and Fitness goddesses record ASMR- videos.

Famous bloggers swap their genres and begin lulling us to sleep.

As a result we get

326 thousand unique participants

who spent 5,6 million hours of sleep with Beeline.

27 million audience coverage

As well as hundreds of earned media impression

and 31 000 fairly earned gigs that our clients can gobble up for breakfast.