Motorcycles is a huge and growing market in the Philippines -- more than half of total registered vehicles in the country. With this also comes the rise of motorcycle-related accidents. As leaders in the category, Yamaha Motors wanted to help promote road safety awareness.

Breaking away from the usual messages of promoting helmet-wearing (which has already made its way to legislation anyway), we wanted to focus on a message never before communicated by motorcycle brands. A safety feature already found in their models: headlights that automatically turn on, even during the day -- which hugely increase the visibility of riders.