Instant Scratch-Its make the perfect last minute Christmas gift but with just weeks until Christmas, they still had $3.5 million worth of tickets to sell. As a last-minute outdoor activation, we gift-wrapped luxury cars and boat and parked them near major shopping centres and tourist attractions with a large gift tag read, ‘The Little Gift that Could Win Big.’ The stunt ran in the seven days leading to Christmas in the key markets of Sydney, Melbourne and Brisbane.