As one of the leading players in the online air-travel booking services market, Yatra.com has now forayed into road-travel with bus/ car rentals and packages. The client wanted to announce that the most trusted airline travel brand in India is now also a one-stop-shop for road travel related services.

In India, Yatra.com is almost synonymous with all air travel related services. We took cues from air travel to design this poster, with hundreds of airplane icons uniting to create impactful marks of tyre tracks. The message was clear that Yatra.com now deals with road travel packages also.

Within a short span of time, road travel related enquiries and bookings increased adding to Yatra.com’s volume of over 10,000 tickets and 600 rooms a day.