The "ON" campaign represented a new chapter in the story of On Demand Business. Our goal was to create excitement around On Demand – something that sales forces, business partners, and customers could rally around. The campaign also needed to introduce the new ON button.

The different elements of the campaign showcased here are a Desktop Module that internal IBM'ers could download; a Screensaver, also downloadable; an email announcement to Business Partners, employees and customers; a Rich Media Banner, and a Rich Media Web site animation.The response was excellent throughout. The campaign achieved high visibility and a high level of awareness.