Cannes Lions
OGILVYONE WORLDWIDE, Paris / IBM / 2005
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Description
The "ON" campaign represented a new chapter in the story of On Demand Business. Our goal was to create excitement around On Demand – something that sales forces, business partners, and customers could rally around. The campaign also needed to introduce the new ON button.
The different elements of the campaign showcased here are a Desktop Module that internal IBM'ers could download; a Screensaver, also downloadable; an email announcement to Business Partners, employees and customers; a Rich Media Banner, and a Rich Media Web site animation.The response was excellent throughout. The campaign achieved high visibility and a high level of awareness.
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