The mechanics were simple - Breeze took on the job of washing, drying, and folding everybody’s severely-stained, dirty laundry. There was no limit to the numbers of items flood victims could bring. All they had to do was show up with their laundry, and within the day, it would be returned to them clean, fresh and dry.We not only partnered with Out-of-Home specialist and 6 washing machine manufacturers but coordinated with 20 local government provinces, mobilised the whole company of 1,000 office employees and agency partners while amplifying our foot-prints via local news programmes, local on-ground channels and social networks to spread the word, telling consumers where Breeze’s mobile laundromat would be visiting next.

For a full month in December 2011, the Breeze laundromat was deployed in 77 different flood-hit locations countrywide to provide clean clothes and a little dose of dignity to families affected by the flood.

In total, Breeze reached out to over 4000 households, laundered over 100,000 items of clothing, received over $700,000 worth of free media across the nation, and captured a hundred thousands smiles.

Despite some sluggish months in the flooding period, market share increased 2% over the month of December 2011; sustaining its growth into 2012. Consumers now feel significantly more connected to Breeze ““Thank you for coming to help us…With Breeze Free Laundry, I don’t have to worry about how to clean my dirty–from-the-flood clothes…Breeze made my life better.” - K.Pranee Phasukkul , housewife