Cannes Lions
FALLON LONDON, London / KRAFT / 2012
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Joyville lives in the imagination of chocolate lovers and is positioned as a magical, mythical place where Cadbury Dairy Milk is made in abundance, which lies just beneath the surface of our world where workers whistle to chocolate, milk is stored in hillsides and chocolate is transported via purple pipelines just under the ground and transported by purple vehicles of all shapes and sizes.
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