Cannes Lions
KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2016
Overview
Entries
Credits
Description
Since L'eaundry is still a young brand a lot of business correspondence concerns aquisitions of distribution partners and sellers. To them the L'eaundry stationary becomes an odor signature of the brand – each contact proves the quality of the product.
Execution
Writing paper and business cards are made of scented paper and follow the shape of the L'eaundry bottle, complete with black cap to give a strong optical resemblance. The stationery is produced with a perforation so that the sheet can be put in a printer without causing paperjams. After being printed, the top can be ripped of alongside the perforation and the L'Eaundry shape appears.
Outcome
The result is a consistent, strong and unique visual impact. Each correspondence with sellers and distributors turns into a product sample.
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