Cannes Lions
SAATCHI & SAATCHI, Sydney / TOYOTA / 2016
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To tie in with the superhero genre of the film, we celebrated the super heroic qualities of regular Camry-driving dads.
This film tells the story of a Dad who makes a super heroic sacrifice for his daughter. Dad carries his little girl across the scalding sand of a beach in summer. The Camry waits in the distance, a beacon of comfort and safety. Dad’s weighed down by boogie boards, towels and bags, but he never complains. Just when it appears the end is in sight, he must turn back and repeat the tortuous journey. A truly heroic act of selflessness for his little girl!
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