Cannes Lions
CARBON EMISSION AWARENESS
NOVA S/B , Brasilia / MAXAMBIENTAL / 2007
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Overview
Entries
Credits
OVERVIEW
Execution
A calendar, with contains detailed information about global warning and its possible problematic consequences, was given jounalists and company executives.
Outcome
More than 500 executives and journalist received the calendar. Approximately 150 of them supported the initiative.
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