Cannes Lions
ALMAPBBDO, Sao Paulo / UN GLOBAL COMPACT / 2023
Awards:
Overview
Entries
Credits
Background
In the 80s, Carl Sagan delivered a series of speeches warning about the consequences of not taking care of the planet and how it could impact our future. However, since then, few things have improved and many have gotten much worse.
Idea
We created a visual installation powered by audio recordings of Carl Sagan's speeches. Rope automatons move in response to the tape recordings, clearly demonstrating that if we don't hear this warning, the consequences could be severe.
Strategy
We decided to release the film in the LinkedIn in the same week as one of the most important CEO summits of Brazil. Invitations were handled by the event, and it premiered in television during the break after a segment about the summit.
Execution
We created a visual exhibit that featured audio recordings of Carl Sagan's speeches. Automated machines were linked to an analog tape recorder, allowing them to move in synchronization with the audio and stop when the tape ended. This effectively illustrated that if we ignore this warning, the consequences could be dire.
Outcome
Since the campaign is still running we couldn’t collect enough data to describe the results.