We decided to release the film in the LinkedIn in the same week as one of the most important CEO summits of Brazil. Invitations were handled by the event, and it premiered in television during the break after a segment about the summit.

We created a visual exhibit that featured audio recordings of Carl Sagan's speeches. Automated machines were linked to an analog tape recorder, allowing them to move in synchronization with the audio and stop when the tape ended. This effectively illustrated that if we ignore this warning, the consequences could be dire.

Since the campaign is still running we couldn’t collect enough data to describe the results.