The UN launched the Global Compact in 2000, the world’s largest corporate sustainability initiative.

After 23 years, with over 21000 companies in 160 countries, The Global Compact will begin to charge all its members for their subscription.

UN had to make a stand about the importance of renewing their membership, so as to keep Brazil's top supporters in the Pact.

The main goal of the campaign was to make the companies fill the CoP (Communication on Progress) to verify they are following the UN's guidances within the end of the month, otherwise they would no longer be able to financially support the Pact.

The film is an acidic and uncomfortable to watch critique of companies that act against the principles of ESG, focusing on ESG-washing.

Our satire presents a virtuous young CEO making exaggerated promises about his future company for his candidates.

As soon as they begin to believe in him, we are transported to a non-sense kind of future, where everything went wrong.

By the end, the United Nations claims that there's still hope to change the world by following the Global Compact SDGs (Sustainable Development Goals).

We launched the campaign through an e-mail marketing blast to every supporter of the Pact in Brazil in positions of decision, such as CEOs, CFOs, CMOs, CCOs, HR and Culture staff.

On LinkedIn, the campaign was celebrated and shared by numerous professionals, both those who support the Global Compact and the ones that just became aware of the initiative, spreading the word about it's importance.

The results couldn't be better:

Brazil became the world's leading country in filling the UN Global Compact's CoP (Communication On Progress), with 1900 companies of every size and segment, surpassing countries with much bigger corporate networks, such as the United States.