With the following radio campaign, the first ad “Walkout” always played at the start of an adbreak and then the following ads in the campaign were played throughout the ad break among ads for other products.

Sportsbet is Australia’s largest online sports betting company. ‘Cash Out’ is a feature that allows people to freely back out of a bet, even if a match has already begun. In this radio campaign, the first ad “Walkout” is always played at the start of an ad-break, and then the following ads in the campaign were played throughout the ad-break among ads for other products