Cannes Lions

Castaway

MOVISTAR+, Madrid / MOVISTAR / 2019

Film

Overview

Entries

Credits

Overview

Execution

Until barely a few years ago, golf was a sport for the very few, or so we thought. Today, more and more people are playing it. It is a rising sport that has gone from a minority to a mass sport.

And the thing is, all of us have a golfer inside us, we only need to let it out.

To this end we decided to tell the story of a man cast away after a storm and who is stranded on a desert island with no other company than a crate full of golfing gear. We gradually see the golfer inside of him come out and help him to survive.

A piece that not only reaches golf lovers but creates a connection with a public that is not so inclined, for we start from a premise that is intimate and which we have already seen.

Similar Campaigns

12 items

Shortlisted Cannes Lions
COPPER SKIN

VML, Bogota

COPPER SKIN

2024, MOVISTAR

(opens in a new tab)