Cannes Lions
MOVISTAR+, Madrid / MOVISTAR / 2019
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Until barely a few years ago, golf was a sport for the very few, or so we thought. Today, more and more people are playing it. It is a rising sport that has gone from a minority to a mass sport.
And the thing is, all of us have a golfer inside us, we only need to let it out.
To this end we decided to tell the story of a man cast away after a storm and who is stranded on a desert island with no other company than a crate full of golfing gear. We gradually see the golfer inside of him come out and help him to survive.
A piece that not only reaches golf lovers but creates a connection with a public that is not so inclined, for we start from a premise that is intimate and which we have already seen.
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