You’re looking at a chair, but thinking of sports. The illusion is created by in-depth understanding of sports culture and design language in art direction and by outstanding craftsmanship in photography.

We wanted to create a series of ads that honour the glorious history of Olympics in style and in the highest possible quality of work. We explored some of the most photographed design classics and found a whole new approach on their visual representation - without losing a bit of visual recognizability of the classics. Iconic photographs from the history of the Olympics were one of the essential sources of inspiration for the style we were looking for.

Undeniably the most well-known visual symbol of the Olympics, the Olympic Rings, form a visual motif that binds the five independent executions of the series together: in every single execution there’s one of the five colours of the Olympic Rings present.