Cannes Lions
CANICA FILMS, Lima / DOMUND / 2010
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The commercial was shot by Canica Films Crew ad honorem to help collect money for homeless kids of Domund. The main premise is that with very little money you can help a lot. So the story of the commercial deals with a group of coins that come from different places, like a car´s ashtray or a public phone´s coin receiver, traveling along the streets of Lima, Peru. Little by little they start joining together and go all the way towards a small house on the top of a shanty town. Finally they get into the bed of a sleeping kid and form all together a blanket of coins, giving shelter to the kid.
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