We achieved to create a real experience, and made people feel part of the situation that many others in our country have to go through every day. All this was accomplished through a very simple idea.

This activation helped us gather, in just one convenience store and in only three hours, 0.9% of what DOMUND usually gathers during the two days that the annual collection lasts in the city of Lima. Because of it and its following communication, the public collection of 2012 increased in 14% compared to 2011, being a historical record in Peru.

Finally, DOMUND was able to feed 1’335,726 children, contributing in a decrease of 10% in child malnutrition in the country according to the results of the latest Demographic and Health Survey (ENDES – UNICEF 2012).