Cannes Lions

DOMUND

McCANN LIMA, Lima / DOMUND / 2013

Case Film
Case Film
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Hunger, disease and cold are not the worst human problems. The worst one is indifference. We decided to fight it by showing how ugly and stupid is to be indifferent, contrasting it with the reality of thousands of Peruvians in extreme poverty. The final message: To end people being left out in the cold, first we have to end indifference.

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