Citigold gives Citibank’s most globally-minded clients access to a network of services around the world. It essentially makes borders disappear and it brings the world closer.

So we represented Citi’s global reach by altering Shanghai’s famous skyline. Iconic buildings from around the world were broadcast from the massive LED screen on the Shanghai Citigroup Tower (China’s largest outdoor LED). For 10 minutes per hour in the evenings, The Empire State Building, Big Ben and other buildings became part of Shanghai’s skyline. The skyline is the showpiece of the world’s fastest-growing economy.The line “You’re closer than you think.” was delivered both in English and Mandarin.