Cannes Lions
EURO RSCG, Dusseldorf / CITROEN / 2007
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Description
The camera observes an employee who always falls asleep when he’s alone in his office. He only wakes up when his boss comes in.
This 'typical' office behaviour describes the new technology which switches the engine off when it’s not needed.Results:During the first week already 650,000 viewers have been measured.Regarding the viewers per day, the peak has been reached by a number of more than 129,000 viewers.The multiplication rate has been added up to 1:6
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