Cannes Lions
DDB CHINA GROUP, Shanghai / VOLKSWAGEN / 2015
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Description
Air pollution in China is causing major respiratory diseases. Air purifier machines can reduce pollutants but they are unaffordable for many people. Our initiative is to help students in the most polluted cities in China to have cleaner air in their classrooms.
Using Volkswagen cabin air filters, we created low cost DIY air purifiers that were made out of packaging cardboards, and we traveled to schools to teach students how to make them for their classrooms.
Volkswagen will continue to rollout this initiative to schools, filtering over 9 million cubic meters of classroom air for half a million young students everyday.
Execution
Volkswagen has been providing millions of drivers and passengers clean air in their car from hostile environment on the road. Cabin Air Filter. It's designed to remove harmful chemicals and gases such as Hydrocarbon, Ozone, Sulfur dioxide, Nitrogen dioxide and dirt, very similar to the functions of filter from air purifier machines.
Our idea is to provide low cost DIY kits to schools children in the badly affected areas to make their own fully functional air purifiers.
Outcome
Volkswagen will continue to roll out the ‘Clean Air in a Box’ initiative to the most needed schools across China. Filtering over 9 million cubic meters of classroom air and benefiting half a million students with cleaner and healthier air everyday.
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