Clickbait headlines are widespread because they work. They are built to incite curiosity and make you... click. Usually they drive to political gossip and trivial news.

We used clickbait headlines to drive traffic to charities and causes that matter.

We created a fully functional news platform filled with clickbait headlines inspired by causes.

Media channels were clickbaitforgood.org, Twitter and Facebook

We received media coverage by Wall Street Journal, Philantropy.com and nonprofitquarterly.org and over 200 charities applied to be featured.