Bart Hickey has been a car mechanic for 30 years. But he has never driven a car himself – because Bart Hickey is blind. He has one big dream: to step on the gas. Feel the rush of speed. Be free. His son Brendan and Mercedes-Benz make this dream come true. My Father’s Dream, an authentic, touching documentary, tells their story.

Our aim was to stay as true to the story and its protagonists as possible. Authenticity and sincerity are the focus of the creative concept. The heroes of this film are not its makers – but the people featured in it.

That’s why we opted for high-class documentary style. The editing combines on-camera and voice-over interviews with the progressing narrative, subtle music underscores the emotional effects, the visuals focus on the two main protagonists – and the glorious ending, a bright green hyper sports car ripping through the endless, yellow desert.

The aim of the film was to present Mercedes-Benz as an enabler in an emotional and positive family story. It was to emphasize the values of Mercedes-Benz – a brand that knows how important family is for each and every one of us.

The film was distributed in multiple versions across all major platforms (Facebook, Twitter, Instagram, Vimeo and YouTube). All versions were optimized for the respective platform (in terms of length, format, subtitling).

The film relied mainly on organic views, viral effects and push by the platform’s algorithms. Media budget was comparably small.

Total reach of views: 5.851.850

Total impressions: 21.473.045

Total video views: 6.516.050

Total interactions: 603.083