Telhanorte Home Center wanted to speak to a very specific audience in a relevant and innovative way: architects and designers who are readers of home improvement magazines.

An audience who most likely buy home improvement products.

Casa Claudia and Arquitetura & Construção magazines were covered in concrete and mailed to the qualifying list. And to be able to read the magazine, the subscriber had to break the concrete first. Just like when they’re redoing a home.

42% of the people who received the Telhanorte Concrete Magazine signed up on the brand’s professional channel on the Internet.

4,264 interactions on the social networks of Casa Claudia and Arquitetura & Construção magazine.

46,257 views of Telhanorte Concrete Magazine video case featured on Casa Claudia magazine Facebook page.