Besides inventing the technology to bring the idea of customizable condoms to life, the giveaway aspect is what makes this experiment unique. We weren't asking anyone to buy anything. We were simply offering people something they had neer seen before and allowing them to make it their own. We used social media, where these people are aleady expressing themselves, to get their attention and made it possible for them to share their customized Tulipan condom with their friends.

All over Argentina, the highest ranking participants in the contest received condoms custom-printed with their personalized phrases. Tulipan helped put the fun back into safe sex, but more importantly, got young people talking about and engaging with condoms again