Audi AG at CES 2013: An extraordinary spatial experience, defined by light. Experiencing light also means knowing darkness; like driving at night, with cones of light slicing through the blackness. This notion gave birth to our basic architectural concept for “Cone of Light": A cubistic Black Box, cut into a dynamic light-space by tapering cones of light.

Audi, a symbolic light source, presents a beaming space. 2600 fluorescent lights, mounted behind special wall and ceiling membranes, uniformly diffusing and distributing light without any recognizable indication of its source.

The large frontal opening – fascinating, alluring, attracting; pulling in crowds from afar. Visitors find narrow passageways into spaces of complete darkness contrasting the main space. Here, Audi exhibits its revolutionary lighting technology.

The interplay of light and darkness; the booth becomes a visual experience – fascinating, moving. We created the perfect stage for Audi’s innovative strengths for the singular CES environment: Emotional brand experience at its best.

- An explosion of exposure in the USA and across the globe: massive national and international coverage in major on- and off-line news press and throughout the blogosphere.

- Over 10,000 user-generated posts getting more than 100,000 views on tumblr, flickr and Pinterest.

- Over 100,000 Tweets.

- More than 1,000,000 Facebook impressions.

- Over 2,000,000 YouTube views of more than 400 online videos.

-“Cone of Light”, CES 2013: Further strengthening and cementing Audi’s leading position in the premium car market.