We hired the Komatsu stunt team and send our prospects a direct mail. No tricks or effects were used. How does it work?1) Prospect receives an envelope with nothing but a web link with his company’s name inside: www.komatsu.eu/thenameoftheprospectscompany.

2) Prospect types this into his browser, a movie opens.

3) In this online movie he can see how the envelope is carried by a big Komatsu construction machine. The machine drives to his - clearly recognizable - company and drops the envelope in his mailbox.

4) Pay off ‘Dear Mr. Prospect, if you need extreme precision, just give us a call.’

5 prospects are now 5 clients. That's 100% result