In China, Corona has been importing high quality Tahitian limes to ensure the best lime ritual experience. But due to Covid, Corona’s limes are in shortage.

Since every year Corona has been spent mass media investment to educate lime ritual, why can’t we use limes to the spoke-person of lime ritual?

Why can’t we grow limes that meet our criteria.

Corona partnered with local government, industry authorities and lime farmers in Anyue, spending over 1000 days using the most advanced knowledge to grew and selected the best lime.

Also, Corona named them CORONA EXTRA LIME which is a new definition for the best lime standard.

The consumers who are looking for the best lime ritual experience

Corona partnered with local government, industry authorities and lime farmers in Anyue, spending over 1000 days using the most advanced knowledge to grew and selected the best lime.

Also, Corona named them CORONA EXTRA LIME which is a new definition for the best lime standard.

To make extra limes distinguishable, Corona shared half of its recourses from online to offline to these extra limes.

Extra limes were sold in bundled pack with an extra price，which will be a continuously development in social cause.

All the extra incomes were collected and donated to the lime farmers to provide them a better life.

Thanks to extra limes，Corona gains over 40million free impressions by these extra limes.

Spontaneous brand awareness +4.7（Q3’22 VS Q1’22 National high income R3M）

100% Positive and neutral sentiment

Extra freshness, opens with Corona Extra Lime