Spikes Asia

Correcting History

TBWA\SANTIAGO MANGADA PUNO, Makati City / CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / 2017

Awards:

1 Silver Spikes Asia
2 Bronze Spikes Asia
Presentation Image
Presentation Image
Case Film
Presentation Image
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

Sept 23, 1972 -

The Marcos dictatorship declares Martial Law setting forth the bloodiest era the Philippines has ever seen.

They left behind a legcy that is marked by:

4,000+ extrajudicial killings

35,000+ torture victims

70,000+ human rights violation claims

February 25, 1986 –

The Filipino people had enough and ousted the Marcos family through the People Power Revolution.But by Novmber 4, 1991 the Marcoses were allowed to return as they quickly set out to regain the power they lost.And now – only 30 years after they were ousted – the 2016 Philippine Elections sees the Marcoses back to their former glory, with Ferdinand Marcos Jr. as the favourite to take the vice presidency due to his popularity with a new generation: the Millenials–40% of the voting population.The problem is that Millennials –biggest voting block in the country - weren’t alive to experience the atrocities of the Marcoses’ Martial Law.

Execution

We interviewed Millennials about what they thought about the Martial Law era and the Marcoses.

Their responses reflected why Marcos was currently leading the polls for the vice presidency – most millennials believe the Martial Law years of the Marcoses to be the golden age of the Philippines.

Their interviewers then introduced themselves and revealed that they were Martial Law survivors while recounting the horrible experiences of their unjust imprisonment, torture, and rape during the Martial Law years of the Marcoses.

We recorded the entire encounter and uploaded the footage as an online video that asked the public to sign a petition to revise school textbooks. It was then strategically released a week before election day. After election, two more videos were released.

Similar Campaigns

12 items

Find Better, Faster

ARNOLD WORLDWIDE, Boston

Find Better, Faster

2019, MONSTER.COM

(opens in a new tab)