Spikes Asia
TBWA\SANTIAGO MANGADA PUNO, Makati City / CAMPAIGN AGAINST THE RETURN OF THE MARCOSES TO MALACANANG OR CARMMA / 2017
Awards:
Overview
Entries
Credits
Background
Martial Law is the darkest chapter in Philippine history.
Thousands of young men and women were abducted and killed.
But the Millennials in the Philippines, comprising of the biggest voting population, know nothing about it. Because they were not born yet when it happened. And their school textbooks omitted facts about human rights violation during Martial Law.
The sad fact: Millennials will determine the future of our country.
Our role is to educate them so history will not repeat itself.
Description
Martial Law is the darkest chapter in Philippine history. Thousands of young men and women were abducted and killed. But the Millennials in the Philippines, comprising 46% of the voting population, know nothing about it. Because they were not born yet when it happened. And their school textbooks omitted facts about human rights violation during Martial Law.
So history will not repeat itself, Campaign Against the Return of the Marcoses to Malacañang (CARMMA), needed to educate the Millennial.
We told the stories of young people killed during Martial Law,
to petition the government to revise the textbooks and include
historical truths about the atrocities during Ferdinand Marcos regime.
We brought back from the dead a victim of Martial Law to tell his
story. His name is Archimedes Trajano, a 21-year old
young man who was abducted, tortured and killed in 1977.
Execution
We needed to review close to a hundred actors to play Archimedes Trajano and tell his story. Eventually, we found his doppelgänger. (https://www.facebook.com/boom.vida)
The story of Archimedes has to be based on the truth and not on mere hearsay.
The script was created using court documents and testimonies of witnesses.
His narration was shot and uploaded a week before the anniversary of Martial Law in the Philippines.
His story was used to petition the government to revise the textbooks and include historical truths about the atrocities during Marcos regime.
Similar Campaigns
12 items