No matter how crazy the idea, GoDaddy supports small businesses and helps them succeed.

This idea was brought to life through the creation of hypothetical stories that pushed crazy business ideas to the extreme: Cats with Hats and Heads of Cheese. While uniquely bizarre, they both started the same way all business ideas do: with a revelation.

GoDaddy proved they were supporting these people’s ideas and determination with the help, tools, and service they needed to succeed. These hypothetical online businesses were showcased via purposefully designed microsites (HeadOfCheese.com and CatswithHats.com).

It was important for the audience to get involved with these stories. Beyond viewing films, we got people to put hats on their cats with the Chapeauser, and had conversations with a cheese replica of Shaquille O’Neal-—@ShaqInCheese.

Developing digital experiences would allow small business owners to engage with the GoDaddy brand and explore what a GoDaddy web presence can do for businesses.

Purposefully designed microsites, HeadsOfCheese.com and CatswithHats.com showcased these bizarre business ideas. Videos explained the owner’s journey (told in documentary style with intentional black comedy), and their bizarre products were on display for potential audiences to interact with - people could even put hats on their cats with the Chapeauser. This interactive tool was specifically designed to deepen engagement, and showcase the potential functionality of a GoDaddy online store. The whole experience was designed to showcase how GoDaddy can help with your business, in a fun, engaging and interactive way, compared to the conventional ‘product-lead’ approach.

The microsite had direct links to the main GoDaddy website in order to migrate those interested in finding out more information.

At the time of entry, the microsites had only just launched but were already experiencing outstanding results. Visitors to CatswithHats.com were spending significant amounts of time on site, with the average interaction being more than three minutes. And the majority of visitors were interacting with different elements — “shopping” for hats, and “trying them on” their own cats. In fact, more than 12,000 people had used the Chapeauser, and daily visits to the site were around 4,000.