Cannes Lions

CULTURAL PROJECTS

Grupo Magneto / CAIXA ECONOMICA FEDERAL / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

Since CAIXA CULTURAL would like for the projects to take place simultaneously, and it was impracticle for the producers to visit each CAIXA CULTURAL, we went to all venues where we photographed, filmed, measured, registered and catalogued all the information.It was organised and placed onto a didactic and interactive website, enabling producers to get to know each venue and adequately design their projects, without the need for a technical visit.For the website's inauguration, we produced five premiere events simultaneously, interconnected by satellite. Each event was transmitted on the web and to the other venues.

Outcome

The points that describe the success of the promotion are:•For the first time in history, a band plays while each member is in a different state.•Celebrities, press and Ministry of Culture authorities in attendance.•Positive repercussions in specialized media.•A total of 302,947 website hits.•More than 230 cultural producers watched the event on the web.AND THE MOST IMPORTANT OF ALL:An increase of 27.23% in new project registration, with 54.85% of the proposals being for simultaneous projects.

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2018, CAIXA ECONOMICA FEDERAL

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