Cannes Lions

DEATH PENALTY AWARENESS

TBWA\PARIS, Boulogne-Billancourt / AMNESTY INTERNATIONAL / 2010

Awards:

1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
Film
Film

Overview

Entries

Credits

Overview

Description

In a chiaroscuro mood, a firing squad is pointing guns at a prisoner. Characters made out of candle wax start to melt down. Then, a hangman is just about to knock down the stool of the prisoner butthe rope of the Gallows starts melting down and the whole scene dissolves.The sword of an executioner and the executioner himself melts down, ending up as a puddle of melted wax.And eventually, an electric chair meets the same fate. As a reveal, the sentence shaped in candle wax "Death to the death penalty" followed by the Amnesty candle logo explaining to us that Amnesty has put a death spell on the death penalty, that it's own flame is burning down executioners.

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