Cannes Lions

DELICATESSEN

KOLLE REBBE, Hamburg / T.D.G. VERTRIEBS / 2011

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Overview

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Credits

OVERVIEW

Description

Develop corporate design for "The Deli Garage", a food label that supports small manufacturers of delicacies with lovingly made packaging ideas. The hand-made delicacies need to be in a look and feel that resembles the world of garages and repair shops.

Execution

All elements of the corporate design are kept minimal and clear. They emphasise the level of functionality and the products' similarity to tools. At the same time, the contemporary style of illustrations and typography for the "handmade" product design add a fine look and feel to the products and highlight the quality of the ingredients in the products.

Outcome

Since introducing the corporate design, The Deli Garage has registered a 30% increase in demand.

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