Develop a corporate identity and naming for a high-quality range of cosmetics that meet the increasing requirements of an ecologically aware society and set new standards in environmental protection.

Reducing the image to black & white and hand-made typography not only emphasise the brand’s originality, but its message too. The corporate design conveys a sense of austerity. Besides the typography, the design contains no other elements – other than a hand-drawn line. The design is as simple as it is to behave in an environmentally friendly manner: by turning off the water. The product takes the most direct route to convey this awareness: by turning the message into a brand.

Two weeks after its launch on the market, STOP THE WATER WHILE USING ME! Was already sold out. To meet the huge demand, production had to be increased considerably.