Komatsu, a major player in construction machinery & vehicles, is well known for it's powerful, huge construction machines. Now they wanted to increase the awareness that Komatsu also has a range of precision machinery.

The prospect receives an e-mail with nothing but a url: www.komatsu.eu/thenameoftheprospectscompany. When he clicks on it a movie opens. In this movie he can see how a big Komatsu construction machine is typing the e-mail he just received with extreme precision. Pay off: "Dear mister XXXX, if you need extreme precision, just give us a call."

The campaign is still running but so far we have had nothing but positive feedback. All the prospects that received this mailing remember that Komatsu also has a range of precision machinery.