All players had to do was virtually drive their C30 DRIVe to a friend who lives as close to 1,333km away as possible; that’s the distance the efficient car makes on just one tank of fuel. Then, the car is passed on from friend to friend, moving from country to country, until it makes its way around the world. And, in the true spirit of adventure, we gave people only 80 days to try circling the planet.

To reinforce the impressive environmental credentials of the DRIVe range, Volvo donated €15,000 in the winning team’s name to a wind farm project in Izmir, Turkey. And, for everyone who played, Volvo additionally offset 99g of CO2; so the more people played the better it was for everyone.

With almost 600,000 views of a promotional trailer on over 500 sites worldwide, the game got off to a racing start. 134,000 people downloaded the application, making DRIVe Around The World the only branded application to reach the top 20 most popular Facebook applications during its campaign. In all, 63,000 teams experienced the benefits of the DRIVe range in a uniquely engaging way. DRIVe Around The World was a unique social experiment that proved teams made up of friends-of-friends could work together to benefit the environment, bringing to life Volvo’s new campaign line: ‘There’s More To Life Than A Volvo’.