That is why FUNDACIÓN VIDA SILVESTRE invited people to turn off their Facebook pic, through a very simple app, so they could publicly show their commitment to the planet.Users shared their commitment with all their contacts and invited them to join in through a SIMPLE, CLEAR and DIRECT MESSAGE.

Users shared the app with their friends so that the group would become larger, each user adding an average of 8 new fans.The campaign was a great success: in the first 5 days and with a very low investment of only 800 Euros, over 140,000 people demonstrated their commitment to Earth.