Cannes Lions
BBDO NEW YORK, New York / GENERAL ELECTRIC / 2009
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GE got into the 2008 Olympic spirit with “Dragon,” a whimsical tale showcasing how children in an ancient Chinese village use their imaginations to turn organic waste into energy. Utilizing an iconic symbol in Chinese culture, the dragon, the spot highlights Biogas Technology as well as GE's ecological commitment of helping to “make the world a little brighter.”
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