In Israel, roughly 430 million plastic grocery bags are used every month. Plastic bags are freely distributed in supermarkets and kiosks with every purchase, thus consumed relentlessly. Plastic bags don't fall apart, they survive for hundreds of years, causing permanent destructive damage. They are thrown here and there, damaging the environment and the sea.The campaign mission was to demonstrate the severe damage caused by the exploitation of plastic bags, to reduce civil use of plastic bags.