Cannes Lions
JUNG von MATT, Hamburg / DAIMLER / 2014
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We see an animated story of child-like chalk drawings on a street's tarmac. A girl's voice tells us a a story of a fairy and her flying horse who go on an adventure. Just as we get comfortable we are suddenly jolted out of our thoughts as the scenery changes from chalk drawings to reality and we see a girl looking into the camera. We realise that the animation was created by driving backwards and recording the girl's different chalk drawings with Mercedes-Benz 360°-Camera. Thanks to the camera and Mercedes-Benz Intelligent Drive system the car stopped in front of the girl.
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