Cannes Lions
LOWE MUMBAI, Mumbai / PAPA JOHN'S / 2007
Overview
Entries
Credits
Execution
We used the medium creatively to portray the extra cheesy quality of PAPA JOHN’S pizzas. We did this keeping in mind that the execution should be sturdy enough to last 2-3 weeks and also not get affected by the weather.
Outcome
It had tremendous visibility and a strong recall. It led to the increase in the number of pizza home deliveries in that area.
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