With the proposition ‘which square will you eat next?’ we created the first edible pizza game, in partnership with MB Games.This game concept came alive as served with every 4forALL pizza in a form of were a spinner and scratchcard. Diners would take turns to spin and see which square they should eat next. While eating their square of pizza, they would scratch a square off the scratchcard to reveal either a fun challenge, forfeit or see if they’d won an MB Game.Customers ordering a 4forALL for home delivery would receive a spinner and scratchcard so that they play the game at home.

Our ‘mix’ target for 4forALL was 7%. The target was beaten by 100% to an incredible 14% mix. This truly integrated the sales as the promotion achieved double the sales targets.The campaign gained full business support from key internal operational teams, adding real value to future campaigns that previously had been thought too operationally challenging to implement.This promotion brought the truth of the product to life in a fun, engaging way. It took the interaction with the product to a new level, and encouraged everyone to grab a square for themselves.