Throughout the commercial we hear the voice of someone complaining about their current situation. First he talks about his glory days where he was powerful and governed the world. While hearing this we see situations that show what he’s talking about. But, then this voice confesses that today nobody pays attention to him anymore, that there’s a new generation that completely ignores him, and we also see situations that demonstrate this. Towards the end of the commercial we find out that the person talking during the whole commercial is Fear and that hardly anyone notices him nowadays.